Shutterstock 2018 Banner Ads

概要

Background and challenges Founded in 2003, Shutterstock is a world leading technology company offering a creative platform for high-quality assets, tools, and services. Shutterstock produces thousands of banners, for many different markets, every year. Unlike most brands it does this in-house. However, the production process took too many days, used too many resources, and suffered from too many steps. Plus, improved ad performance through real-time optimisation was not achievable. Solutions and results Smart scaling, and an optimised builder tool, reduces the time it takes to build campaigns – with faster and efficient banner production. While, real-time publishing and live analytics have improved ad performance. In particular, easy A/B testing and live banner updates are useful features. Additionally, the Shutterstock in-house team now benefits from streamlined working, through Bannerflow’s unique collaboration features.