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(from: http://kerb.co.uk/) Client: SCEE (2010) A perfect clone of the PSP game built in Flash was just the start. Playing through the game allowed people to unlock elements to create custom Patapon Wallpaper each with a unique link for its creator to share. We harnessed the competitive power of gamers, getting them share the branded content by tying the high score table to the most downloaded wallpaper. Hundreds of thousands of wallpapers were made and the top ones were downloaded by tens of thousands of gamers.